50 years ago, Amory Lovins rewired how we think about energy — and about sustainability itself

Trellis
By Joel MakowerSep 28, 2026, 6:00 am104 pts
This week marks the 50th anniversary of one of the more consequential magazine articles in the history of energy and environmental thinking — and, I’d argue, in the trajectory of what we today call corporate sustainability. On Oct. 1, 1976, a 28-year-old physicist named Amory Lovins published “Energy…

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