World Cup fans are more likely to choose sustainable products and brands

Trellis
By Tove MalmqvistJun 11, 2026, 2:22 pm291 ptsTop
As the 2026 FIFA World Cup kicks off and brands activate around a highly visible cultural moment, new GlobeScan data points to an important strategic opportunity: Soccer fans are not only highly engaged audiences, but are also more inclined than the general public to adopt sustainable shopping behaviors that…

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