Why greenwashing studies create a catch-22 for companies

Trellis
By Jim GilesMay 11, 2026, 11:51 am211 ptsTop
For as long as there have been fights over greenwashing — its around four decades since the term was coined — there have been arguments over what the practice looks like. The lack of an agreed definition is actually one reason the debate continues. How can we avoid something we can’t define? Over the past…

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