Demystifying the ‘say-do’ gap in sustainable product purchases

Trellis
By Randi Kronthal-SaccoMay 8, 2026, 6:00 am58 ptsTrending
The opinions expressed here by Trellis expert contributors are their own, not those of Trellis. Companies have long complained about the “say-do gap”: Consumers say they want to buy sustainable products and that they’re willing to pay a premium, but don’t actually do so. Yet recent research shows a…

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