Eastman is using AI to screen for greenwashing

Trellis
By Heather ClancyMay 7, 2026, 9:35 am84 pts
The sustainability team at specialty chemicals company Eastman has turned to generative AI tools to fine-tune many of its day-to-day processes, including reviews of marketing material and packaging language to make sure they can stand up to greenwashing scrutiny. The “Green Claims” persona has been in use…

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