The biggest barrier to more sustainable diets: Affordability

Trellis
By Tove MalmqvistMar 27, 2026, 6:00 am147 pts
With many people tightening their wallets these days, new research shows the ability to pay for healthy, sustainable food is a bigger barrier than whether consumers think it’s worth it — a finding that shifts responsibility away from consumer attitudes and toward the food system itself. Consumer research…

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