Why Everlane switched to a ‘clean luxury’ message

Trellis
By Elsa WenzelSep 15, 2025, 10:28 am481 ptsHot
Everlane launched 14 years ago as an ethical apparel brand extolling “radical transparency,” a term that it trademarked. This year, the company has shifted to a “clean luxury” message to elevate its image and focus on sustainability. Advancing lower-impact, certified and mostly natural materials…

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