How Intercity Bus Lines Are Rebranding To Attract New Riders

Streetsblog
By Joe SchweitermanApr 27, 2026, 12:01 am34 pts
State governments are stepping up efforts to attract new riders to intercity bus services, using catchy names, rolling out new apps and websites, and touting the ride’s enjoyment — all to shake the perception that bus travel is only a last resort. Bold moves by state-operated bus lines are a major story in…

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