Perceived naturalness emerges as key driver of public support for climate technology

PHYSorg
Aug 11, 2026, 4:40 pm114 ptsTrending
From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. A new University of Colorado Boulder study sheds light on why people reject or accept some proposed sustainability technologies: If it doesn't seem natural, they won't go for it. And that holds across political…

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