To motivate climate activists, use optimism

Grist
By Heather SmithJun 26, 2014, 7:41 pm94 pts
So it turns out, hope is important. Did we know that already? We sort of knew that already. But — according to a new study put together by Yale’s Climate Change Communication Project — hope is particularly critical as a motivator in the very doom-heavy world of climate change activism. The paper’s…

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