From ‘alligator pear’ to ‘avocado’: A plant-based diet meets marketing 101

Grist
By Nathanael JohnsonFeb 5, 2019, 5:59 am252 pts
You probably would’ve never heard of the fuzzy little fruit known as the kiwi if it hadn’t had a Norma Jean Mortenson moment and changed its name from “Chinese gooseberry.” Same with avocado, which achieved superstardom after dropping the name “alligator pear.” Can you imagine millennials emptying…

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