The new app that tracks your carbon footprint — and lords it over your friends

Grist
By Samantha LarsonMay 7, 2014, 7:08 am43 pts
Ian Monroe wants you to beat your Facebook friends at a new game: Who has the lowest carbon footprint? Monroe is the CEO of Oroeco, a recently launched web app that tracks a user’s personal impact on climate change. The app not only helps you quantify your own footprint — based on your spending habits,…

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