Want everyone else to buy into environmentalism? Never say “Earth”

Grist
By Heather SmithMar 12, 2014, 4:13 am35 pts
For over three decades, David Fenton has played an unusual role in the environmental movement: marketing it. The company he founded, Fenton Communications, has worked with everyone from Nelson Mandela to MoveOn.org. It recently managed an an anti-fracking campaign for Yoko Ono (fracking, it promised, would…

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