Here are the latest market-tested words for selling climate action

Grist
By Heather SmithNov 24, 2015, 2:21 pm97 pts
Explaining climate change to people has been described as “the problem from hell.” It’s hellish because it’s a risk-perception problem, and that is something that humans already have trouble with. Humans evolved to deal with risks that mostly fall into the “will that eat me/can I eat that?”…

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