IHS Markit: brand loyalty among US auto consumers drops to six-year low, body style loyalty still strong

Green Car Congress
By mmillikinAug 28, 2021, 3:30 am785 ptsInterestingTop
Brand loyalty among US consumers for new vehicles dropped to a six-year low in June, according to new analysis from IHS Markit. Analysis of new vehicle registration data through June indicates that the overall brand loyalty rate of 51% in the US market is the lowest since August 2015. This decline in loyalty is…

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