Lectric just launched a new e-bike company, and it could shake up the premium market

Electrek
By Micah TollJun 2, 2026, 3:00 pm121 ptsTrending
When a new e-bike company launches, it’s usually not a huge deal. The industry sees new brands appear all the time, many of them little more than a logo slapped onto an existing bike from a Chinese catalog. But Monarc isn’t just another startup hoping to make a splash – it’s all but guaranteed to set…

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