‘You Can’t Live Without Us’: How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels

DeSmogBlog
By Ellen OrmesherMar 17, 2026, 1:32 pm99 pts
Four of the world’s biggest oil and gas companies have spent the last four years systematically shifting away from climate-friendly advertising to push a new message: fossil fuels are here to stay, a report has found. Campaign group Clean Creatives analysed 1,859 communications from BP, Shell,…

Read Article Share
Share Article
- email
- x.com
- facebook
- pocket
- reddit
- tumblr
- linkedin
- pinterest

Trending Today on EcoTopical

Stellantis Gets Its Hands-Free, Door-to-Door Driving Partner — Wayve

CleanTechnica

Stellantis Gets Its Hands-Free, Door-to-Door Driving Partner — Wayve 128

Pesticide use linked to childhood leukemia and brain tumors

EHN

Pesticide use linked to childhood leukemia and brain tumors 127

Utilize Bomb-Grade Plutonium For Energy? Really?

CleanTechnica

Utilize Bomb-Grade Plutonium For Energy? Really? 126

Trump Administration Emergency Order to Keep Florida Coal Plant Running

InsideClimate News

Trump Administration Emergency Order to Keep Florida Coal Plant Running 125

PHYSorg

Hundreds evacuated as waves batter New Zealand capital 122

US Clean Energy Can Now Power ~80 Million Homes!

CleanTechnica

US Clean Energy Can Now Power ~80 Million Homes! 120

Team Newsom Just Created a Massive Transit Funding Crisis. Now the Legislature Needs to Fix It. Again.

Streetsblog

Team Newsom Just Created a Massive Transit Funding Crisis. Now the Legislature Needs to Fix It. Again. 113

Illegal e-waste trade turns Bangladesh into net importer

Mongabay

Illegal e-waste trade turns Bangladesh into net importer 113

About EcoTopical

Welcome to EcoTopical Your daily eco-friendly green news aggregator.

Leaf through planet Earths environmental headlines in one convenient place. Read, share and discover the latest on ecology, science and green living from the web's most popular sites.

Featured

The World Cup is one wildfire away from…

The World Cup is one wildfire away from an air quality disaster

Ukraine officially adopts new electric…

Ukraine officially adopts new electric motorcycle for military use

Amtrak’s Penn Station Dog And Pony…

Amtrak’s Penn Station Dog And Pony Show Avoided the Only Question That Matters

Tuesday’s Headlines’ Goal Is Better…

Tuesday’s Headlines’ Goal Is Better Transit

2027 Hyundai IONIQ 5 Launches As 2026…

2027 Hyundai IONIQ 5 Launches As 2026 IONIQ 5 Wins Special EV Award In USA

Majority of Europeans Back Reducing…

Majority of Europeans Back Reducing Fossil Fuel Imports to Make Europe Safer,…

Trump Forces Costly Florida Coal Plant…

Trump Forces Costly Florida Coal Plant to Run Past Retirement, Raising Costs for…

Ed Darmanin Does the Big Lap around…

Ed Darmanin Does the Big Lap around Australia on an Electric Motorbike

Solar is crushing gas growth worldwide,…

Solar is crushing gas growth worldwide, a new report finds

'The Real Scoreline' reveals the nations facing climate penalties