Revealed: Soap Opera-inspired Clean Energy Ads Helped Shell Boost Petrol Sales in Brazil

DeSmogBlog
By TJ JordanNov 7, 2025, 10:34 am249 pts
This story has been published in partnership with Intercept Brasil. Oil giant Shell tapped into Brazil’s love of the soap opera to sell more fossil fuels, hiring famous actors to appear in adverts designed to lure customers to its petrol stations by associating the company with clean energy.…

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