A Public Relations Drive to Stop Illegal Rhino Horn Trade

Yale e360
By Yale Environment 360Apr 15, 2014, 9:31 am36 pts
Conservation groups are mounting campaigns to persuade Vietnamese consumers that buying rhino horn is decidedly uncool. But such efforts are likely to succeed only as part of a broader initiative to crack down on an illicit trade that is decimating African rhino populations. BY MIKE IVES

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