How Green Product Claims Affect Purchase Intent and Brand Perception

Trellis
By Jenna BurnettNov 19, 2014, 11:55 am59 pts
Great sustainable product stories, told well, can generate enormous benefits. That’s why leading global brands have made sustainable products and processes — and the effective communication of their efforts — a high priority. But telling a sustainability story is rife with risks. Making unsubstantiated…

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