Why Dr. Bronner’s new ‘purpose’ initiative is heavy on certifications

Trellis
By Heather ClancyMar 31, 2026, 6:00 am124 ptsTrending
Dr. Bronner’s began testing the Purpose Pledge, an initiative that recognizes “purpose-led” businesses, with about 20 natural products companies in spring 2025 after walking away from its long-time commitment to the Certified B Corp label. There are now 16 companies officially on board — including Dr.…

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