Shein drops ‘net zero’ language in Germany after activist complaint

Trellis
By Elsa WenzelFeb 12, 2026, 6:00 am307 ptsTop
Ultra-fast fashion brand Shein will no longer use “net zero” in its consumer communications in Germany after a watchdog accused it of deception. NGO Deutsche Umwelthilfe (DUH) filed a complaint against Shein’s European operator Infinite Styles Services, based in Dublin. It claimed that “net zero”…

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