Fragrance startup Osmo hires execs, raises $70M

Trellis
By Elsa WenzelFeb 9, 2026, 10:47 am137 pts
“Digital nose” startup Osmo hired three executives and raised $70 million on Feb. 4. The New York company seeks to disrupt the secretive $57 billion fragrance industry by shrinking product development from months to days. With plans to build a plant in Elizabeth, New Jersey, the company aims to…

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