To get consumers to engage on sustainability, focus on health

Trellis
By Tove MalmqvistJan 30, 2026, 11:00 am93 pts
If health is the new wealth, data show that could be the best way for brands to engage more with consumers. According to Trellis data partner GlobeScan’s recent research on healthy and sustainable living, health is now the strongest driver of sustainable behavior change. The desire to be healthier isn’t…

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