Greenhushing is eroding consumer trust, survey shows

Trellis
By Tove MalmqvistJan 16, 2026, 11:00 am251 ptsTop
There’s truth to the adage, “Out of sight, out of mind.” At least, that’s what research from Trellis data partner GlobeScan shows when it comes to the sharp decline in the public visibility of sustainability messaging by brands. Across more than 30 global markets surveyed, the reach and credibility of…

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