How Carrefour got consumers to buy into reusable packaging

Trellis
By Heather ClancyNov 24, 2025, 6:00 am293 ptsTop
The Loop reusable packaging initiative, launched in 2019 as an e-commerce pilot by waste management company TerraCycle and two dozen high-profile brands including Procter & Gamble and Unilever, was a high-profile bet on the idea that people would buy detergents, ice cream, cereals and other products in…

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