How P&G makes the business case for sustainability

Trellis
By Heather ClancySep 29, 2025, 10:37 am109 pts
Procter & Gamble’s long-term chief sustainability officer, Virginie Helias, started her career as a marketer and brand manager, but she doesn’t think consumer products should be priced higher just because they have a lower environmental impact that may have cost more to achieve. “We don’t price for…

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