Consumers expect collective action to make sustainable fashion a reality

Trellis
By Tove MalmqvistJun 27, 2025, 6:00 pm341 ptsTop
Whose responsibility is it anyway? That’s the question many young consumers in five European markets are weighing in on when it comes to promoting and wearing more sustainable fashion. Trellis data partner GlobeScan recently partnered with European fashion platform Zalando to explore how Gen Z and Millennial…

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