Gap, Target and Houdini bet on Swedish recycling startup

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By Elsa WenzelJun 24, 2025, 2:10 pm84 pts
Gap, Target and Houdini Sportswear have pledged to purchase circular polyester from recycling startup Syre — even before it has a product to sell. The mall giant, the big box tastemaker and the Scandinavian outdoor brand are each betting on a “hyperscale” future for polyester recycled from clothes and…

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Gap, Target and Houdini bet on Swedish recycling startup

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