The power of storytelling to boost resale and reuse

Trellis
By Joe MacleodJun 23, 2025, 6:00 am114 pts
On the path to creating a circular economy, an important element is often missing: storytelling. We tend to focus on materials, chemicals and compliance. We speak in certifications and data points — important, yes, but emotionally distant. We often miss the opportunity to tell a good story. This is strange…

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