Andy Ruben, Karen Campbell and Peter Whitcomb: Why brands are reclaiming resale from marketplaces

Trellis
By GreenBizJul 23, 2019, 6:47 pm248 pts
Resale is now a reality. While legacy marketplaces and startups have tapped into this $24B market, brands have been slower to react. As the market is expected to grow to $51B in just 5 years, brands are beginning to realize that owning their own resale market is essential to grow sales, loyalty and new…

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