Amtrak’s Marketing Overture to Millennials

Streetsblog
By Angie SchmittMar 24, 2014, 10:48 am15 pts
Chalk up a win for the Amtrak marketing team, which has drummed up a ton of media coverage with its new residency program for writers. The above video, produced by Amtrak, goes into the thinking behind this effort. Randy Simes at Urban Cincy expounds on the strategy today: On the heels of kicking off their…

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