Consumers trust influencers less when there is a variety of choices for a product

ScienceDaily
Oct 16, 2019, 3:36 pm91 ptsTrending
Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a…

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