General ad campaign for climate action receives more public engagement than tailored approach, study finds

PHYSorg
Jan 24, 2026, 8:00 pm129 ptsTrending
Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans compared to a more-specific campaign focusing on sustainable fashion, according to a study published in PLOS Climate by…

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