When climate risk hits home, people listen: Local details can enhance disaster preparedness messaging

PHYSorg
Dec 8, 2025, 5:00 am115 ptsTrending
A subtle change in how climate risk is communicated—mentioning a person's local area—can significantly increase attention to disaster preparedness messages, according to a new study by researchers at the Stockholm School of Economics and Harvard University, published in Nature Human Behaviour. The findings…

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