Innovative Nepali PSA seeks emotional connection to save red pandas

Mongabay
May 24, 2024, 9:33 am125 pts
KATHMANDU — During the COVID-19 lockdown in Nepal, red panda conservation campaigner and researcher Sonam Tashi Lama came across a public service announcement on African rhinos, featuring action superstar Jackie Chan. “I was blown away by the concept and the performance,” Lama said. It got him wondering…

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