Next big idea in forest conservation? Harness the power of marketing

Mongabay
By Jeremy HanceSep 11, 2014, 11:26 am96 pts
As a whole, conservationists have been slow to adapt the strategies of marketing or to market conservation at all. Dr. Diogo Veríssimo, a researcher who works at the interface between social and natural sciences, with a focus on behavior change and evidence-based conservation, thinks this needs to change.

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