Want your energy efficiency program to succeed? Aim it at poor people

Grist
By Heather SmithSep 1, 2015, 6:14 am90 pts
So, say you are a government, and you want to persuade people to conserve electricity — because using less energy is one of the easiest ways out there to fight climate change. You could institute something like a carbon tax, but that’s not going to happen in the U.S. Instead, you come up with a plan…

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