This company invented a better soda can. Why isn’t anybody buying?

Grist
By Madeleine ThomasOct 30, 2014, 8:52 pm38 pts
Earlier this month, Novelis — the largest aluminum recycler in the world — opened up a brand new $260 million plant in Germany and set up shop to make the “evercan,” a beverage can sourced from 90 percent recycled aluminum. Despite being cheaper to make and way better for the environment, Big Beverage…

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