Mark Bittman’s plan to make you fall in love with vegan food

Grist
By Nathanael JohnsonNov 2, 2015, 5:03 am135 pts
In mid-September, Mark Bittman announced in his New York Times opinion column that he was leaving the Times to join a startup. As he wrote: I’m leaving to take a central role in a year-old food company, to do what I’ve been writing about these many years: to make it easier for people to eat more plants.…

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