Watt It Takes: Opower’s Dan Yates on the Origins of Behavioral Efficiency

Greentech Media
By info@greentechmedia.comJul 29, 2020, 10:02 pm148 pts
Dan Yates and his co-founder Alex Laskey built Opower, an efficiency company that saves more energy every year than the hoover dam can generate. It was based on cutting-edge behavioral science — but it wasn’t always clear how the science would play out. “It wasn’t okay with us to just know that there…

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