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Oct 2, 2015, 5:19 am244 pts
Green Car CongressAlmost 4 years after the car’s market introduction (December 2011) and after selling some 5,500 units, Ford has launched its first Focus Electric ad. The ad ties to a larger Ford campaign, “By Design”—the first dedicated campaign for Ford cars, analogous to the “Built Ford Tough” campaign for trucks.
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