Bridgestone focusing on sustainable procurement of natural rubber as part of sustainability campaign
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Oct 20, 2020, 3:16 am233 pts
Green Car CongressJapan-based Bridgestone, the world’s largest tire manufacturer, has launched “A Layered Journey”—a new global campaign highlighting the company’s efforts to incorporate sustainability in its value chain with a focus on the sustainable procurement of natural rubber. The campaign travels from the forest…
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