Veg 'Nudge': An Extra Vegetarian Option Cuts Meat Consumption Without Denting Food Sales

ENN
Oct 1, 2019, 2:04 pm178 pts
A study of over 94,000 cafeteria meal choices has found that doubling the vegetarian options – from one in four to two in four – increased the proportion of plant-based purchases by between 40-80% without affecting overall food sales.

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