Impossible Foods Rebrands to Attract More Meat Eaters

EcoWatch
By Paige BennettMar 14, 2024, 2:24 pm212 pts
Impossible Foods, a company that makes plant-based meat substitutes, is rolling out a rebrand of its iconic green packaging. In hopes of persuading more carnivores to try its meat alternatives made from plants, the company has switched to red packaging designed to evoke the “craveability of meat,” according…

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