Taste Alone Won’t Persuade Americans to Swap Out Beef for Plant-Based Burgers

EcoWatch
By The ConversationMay 5, 2021, 5:08 pm310 pts
By Anna Mattila The Research Brief is a short take about interesting academic work. The Big Idea Consumers are more likely to choose a plant-based meat substitute when the restaurant's advertising highlights the social benefits of doing so rather than its taste, according to recently published research I…

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