How Green Claims Affect Purchase Intent and Brand Perception

Earth911
By Leigh GarofalowDec 22, 2014, 10:00 am43 pts
The psychology of making the sale usually involves the customer feeling good about their purchase, feeling like they are doing good, and getting the social credit as well as buying something you want. Green products have it all when it comes to psychology of making purchases. So, how do we make our green…

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