MSNBC "Leans Forward" Into Running "Native Ads" Promoting Fracking

DeSmogBlog
By Steve HornNov 4, 2013, 1:19 pm63 pts
Three years into its "Lean Forward" re-branding campaign, MSNBC has given new meaning to the catchphrase, leaning forward into running branded content promoting hydraulic fracturing ("fracking). Looking to beef up its web presence, MSNBC has brought "Lean Forward" online with a new and improved website,…

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