Inside Shell’s PR Strategy To Position Itself As A ‘Net-Zero Emissions’ Leader

DeSmogBlog
By Mike GaworeckiJul 10, 2016, 7:58 am186 pts
A leaked marketing strategy document prepared by oil behemoth Shell and revealed by EnergyDesk shows that Shell hopes to build brand loyalty, especially amongst young people, by repositioning itself as a leader in building a carbon neutral economy — even while the company plans to do nothing to actually…

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