How Elon Musk Uses “Wonder & Fear” To Create Excitement Around Tesla

CleanTechnica
By Matt PressmanJul 26, 2021, 3:10 pm364 pts
Innovation at Tesla is often born out of counter-intuitive thinking. Much of the company’s ethos comes from its unconventional leader, Elon Musk. So, how does Musk drive the thinking behind his company’s automobiles? Perhaps part of his secret recipe is the ol’ maxim: opposites attract. According to John…

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